Careers

Marketing Intelligence Specialist

Location
Singapore
Overall Purpose of Job
The role is expected to research, analyse and report actionable intelligence of markets, trends, customers and competitors in support of commercial decisions. As a self-starter, the role will require complex and highly cross-functional coordination of Management, Marketing and Sales teams need to facilitate campaign led programs to drive business development across global geographies.
The ideal candidate has a passion for the ICT sector, an entrepreneurial spirit, the ability to quickly grasp technical concepts and understand strategic network provider ecosystems. Candidate must be able to generate and present actionable industry data and performance sales metrics whilst be versed in digital marketing campaign development and execution.

Core Objectives
  • Deliver relevant, up to date, segment structured and timely market intelligence data to the commercial organisation to support business decisions
  • Collect and report key industry intelligence program metrics and knowledge sharing material for go-to-market planning
  • Create a comprehensive, accessible and actionable market data for business development campaigns
  • Drive marketing campaigns from market data and report conversion metrics

Key Responsibilities
  • Responsible for market data sourcing and data accessibility
  • Provide guidance for internal stakeholders to use or interpret data for business development needs
  • Drive a comprehensive understanding of market dynamics including customers, competitors and market trends
  • Provide analysis, insights, and recommendations through papers, presentations and reports to internal stakeholders in commercial, product, strategic and tactical teams including new market observations
  • Collaborate and contribute to the business intelligence platform development

Job Requirements
  • 5+ years of relevant work experience in market analytical roles
  • Proven success in managing complex and multi-faceted marketing programs
  • Demonstrated ability to work independently and autonomously
  • Excellent presentation and written communication skills
  • Excel, database and/or experience in data analysis roles
  • Inquisitive, desire to learn and dig deep for information
  • Creative and capable to build relationships with external partners, vendors with the purposes of obtaining information
  • Preferably knowledge in global telecommunication, cloud and enterprise communication markets