Marketing Intelligence Specialist


Overall Purpose of Job
The role is expected to research actionable intelligence of markets, trends and develop outbound sales campaigns.

As self-starter, the role will require complex and highly cross-functional coordination of Management, Marketing and Sales teams, facilitating campaign led programs to drive business development across global geographies.

The ideal candidate should have a passion for the ICT sector, an entrepreneurial spirit, the ability to quickly grasp technology concepts and understand the relevant ecosystems operating within the ICT arena.

Core Objectives
  • Create comprehensive and actionable contact campaign lists for outbound sales development campaigns 
  • Acquire relevant data needed to drive marketing campaigns and report conversion metrics
  • Collect and report key industry intelligence metrics and assist the development material for go-to-market planning
  • Facilitate insights of customer/prospect behaviour and motivations through surveys and focus groups.
  • Deliver relevant, up to date, structured and timely marketing intelligence data to the management team to support business decisions

Key Responsibilities
  • Responsible for data sourcing for outbound sales campaigns
  • Provide guidance for internal stakeholders to use or interpret data for business development needs
  • Drive a comprehensive understanding of market dynamics including customers, competitors and market trends
  • Provide analysis, insights and recommendations through papers, presentations and reports to internal stakeholders in commercial, product, strategic and tactical teams including new market observations
  • Collaborate and contribute to the CRM platform development

Job Requirements
  • 5+ years of relevant work experience in marketing analytical roles
  • Experience in Salesforce campaign and report management
  • Proven success in managing complex and multi-faceted marketing programs
  • Demonstrated ability to work independently and autonomously
  • Excellent presentation and written communication skills
  • Excel, database and/or experience in data analysis
  • Inquisitive, desire to learn and dig deep for information
  • Creative and capable to build relationships with external partners, vendors with the purposes of obtaining information
  • Preferably knowledge in global telecommunication, cloud and enterprise communication markets