6 Reasons to Sell Cloud Connectivity
1. No Barriers to Entry – Cloud connectivity platforms have an opex-driven model that requires little to no upfront investment. Very little resource needs to be allocated to getting started and teams can begin selling cloud connectivity almost immediately. This makes driving profitability from cloud connectivity simple and risk-free.2. Increased Speed-to-Market –Cloud connectivity platforms enable Service Providers to enter the market and quickly play in the space. The platform provider will have developed relationships with network operators globally that can be leveraged by Service Providers. As the cloud market grows, Service Providers can gain a first-mover advantage in their markets by adopting an existing cloud connectivity platform.3. A Complete Platform – The best cloud connectivity platforms give Service Providers all the tools they need in one place. From the platform’s web-based portal, Service Providers should be able to leverage ‘click-to-connect’ procurement, connectivity to leading cloud providers and internet exchanges, performance monitoring, billing systems and all that goes into the service lifecycle. This simplifies connecting clouds and puts all the tools for success in one place.4. New Stickiness – If Service Providers can meet all of their enterprise customers’ cloud needs, these customers are less likely to churn. They get can everything they need from a one-stop-shop and no longer have to manage multiple supplier relationships. Service providers are able to play a critical role in their customers’ cloud strategies and offer them complete solutions.5. Brand Building – Service Providers that choose white-label cloud connectivity platforms can own the customer relationship and build brand value. They can brand the platform with their logo and colors and give their customers another powerful tool for enabling cloud services. This ensures the Service Provider remains relevant in today’s market while building on their track record of success.6. Long-Term Revenue Streams –All cloud estimates and forecast show long-term growth and the emergence of cloud as the defining technology of this decade and decades to come. The cloud opportunity has been proven to be real and selling cloud connectivity offers sustainable revenue growth. The ‘wait-and-see’ approach no longer works in the agile cloud era. The Service Providers that move now can capture recurring revenue in the long-term.