SEO Marketing Specialist


Overall Purpose of Job
We are looking for a SEO/SEM expert to manage all search engine optimisation and marketing activities.
Working within the marketing team and reporting to the Digital Marketing Manager, you will be responsible for managing all SEO activities such as content strategy, link building, and keywords strategy to increase rankings on all major search networks. You will also manage all SEM campaigns in order to drive digital awareness and inbound leads for Epsilon's products and services across a global spectrum of communication service providers.
A key criterion for success in this position is the ability to execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in online presence and search campaigns. 

Key Responsibilities
  • Ensure search engine optimisation for websites; optimise copy and landing pages for search engine marketing
  • Recommend changes to website architecture, content, linking and other factors to improve SEO position for target keywords
  • Audit and/or make updates to website templates and content to improve relevancy
  • Work closely with content and digital team to drive SEO in content creation
  • Research and analyse competitor advertising links
  • Execute tests, collect and analyse data and results on executed campaigns
  • Manage campaign expenses - budget adherence
  • Monitor and run SEO/SEM keyword performance daily
  • Track, analyse and report campaign performance using Google Analytics 

Job Requirements
  • 1-3 years' experience in SEO/SEM in a digital/web environment
  • Basic understanding of HTML, CSS, javascript, and other rich media technologies
  • Good working knowledge of Google analytics, Google search console, Google tag manager, Google keyword planner
  • Google AdWords Qualifications would be an added advantage
  • Experience with keyword research and competitive analysis