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Connecting Cricket in Afghanistan: Inspiring a New Generation with Sport

 

At Epsilon, we believe in making a positive impact for not only our customers but also for local communities around the world. We aren’t your average company – we like to make a difference in a unique way.


In 2015, we looked at how we could give back in some of the markets that we serve and see what we could do that was different. With the help of our good friends at Capacity Media, we got involved with an organisation called Afghan Connection.


Through Afghan Connection we sponsored a cricket pitch and cricket kits for the students at Sh. Abdul Satar School. Sh. Abdul Satar School, located near Jalalabad, was built in 2003 and is one of the first that Afghan Connection constructed. We provided it with cricket kit for 22 players including helmets, clothing, pads, bats, balls and wickets. The school received all the equipment they need to help raise the next generation of cricket players in Afghanistan.


Afghan Connection was founded in 2002 with the aim to provide hope for the young people of Afghanistan showing them that they have the potential for a bright future. It has done this by funding and supporting numerous education and sporting initiatives within rural areas across the country.

 

It has helped build 42 schools across Afghanistan educating over 50,000 children and has supported training for over 742 teachers. In 2008 it partnered with M.C.C to execute a cricket initiative. It has now constructed 52 cricket pitches in schools and has provided cricket coaching for nearly 3,000 children and annual cricket camps and tournaments.


Afghan Connection matches our vision for supporting developing markets and provides young people with brighter futures.


As always we like to explore different the ways we can give back and this sponsorship opportunity provided us with the ability to help fund something that we really believe in. We aim to have a positive impact on people’s lives, whether it is through providing reliable connectivity or supporting cricket initiatives in remote places. We see limitless potential in our business and believe it is important to inspire that feeling within young people wherever they might live.


If you’d like to get involved with Afghanistan Connection, take a look at their website here: http://www.afghanconnection.org/

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